Xiaohongshu (RED) Account Guide
By Wechatscan Team · Aug 9, 2026 · 3 min read
Understand Xiaohongshu signup, identity and creator checks, search-led content, community expectations, and account security.
Xiaohongshu—also called RED or RedNote—is a discovery and community platform where users search and browse posts about products, travel, beauty, food, lifestyle, and many other interests. A normal account can browse and publish, while professional, shop, advertising, and monetization features have additional requirements.
Account setup basics
- Install the official app available for your region.
- Register with a supported phone number or offered sign-in method.
- Choose a clear profile identity without impersonating another person or brand.
- Complete any security or identity check requested for the feature you use.
- Secure the linked number and review account settings.
How discovery works
Xiaohongshu combines recommendation feeds with strong in-app search. Useful titles, specific captions, clear visuals, topic relevance, saves, comments, and audience satisfaction matter more than repeating keywords. Search behavior makes evergreen how-to and decision content particularly valuable.
Personal, professional, and shop functions
| Account use | Purpose | Possible extra requirements |
|---|---|---|
| Personal/creator | Browse, save, comment, and publish notes | Identity or creator checks for some features |
| Professional/brand | Official presence and business tools | Entity documents and verification |
| Shop/commerce | Sell through supported commerce products | Merchant eligibility, product, tax, and settlement setup |
Account safety and compliance
- Use original or licensed media
- Disclose commercial relationships where required
- Avoid misleading medical, financial, or product claims
- Do not automate engagement or buy fake activity
- Keep ownership and identity details accurate
Frequently asked questions
Is Xiaohongshu only for beauty content?
No. Beauty is prominent, but the platform covers travel, food, fashion, education, technology, hobbies, and many other categories.
Can a foreign brand open an official account?
Potentially, subject to current entity, region, verification, and business-feature requirements.